How to Use Price Tracking During Amazon Great Indian Festival 2026

The Amazon Great Indian Festival is one of the most anticipated shopping events in India. Running annually around the Diwali season, it offers thousands of deals across every category. But with so many discounts, how do you separate genuine bargains from marketing tactics? Price tracking is the answer.

Start tracking before the sale begins

The key to evaluating Great Indian Festival deals is knowing the pre-sale price. Start tracking products you want at least 3-4 weeks before the sale starts. When the sale begins, you can compare the sale price with the pre-sale price to see if the discount is real.

Watch for price inflation tactics

Some sellers increase prices 1-2 weeks before the Great Indian Festival, then drop them back during the sale to create the appearance of a large discount. With AIPriceHistory, you can see this pattern clearly. If the sale price is the same as the price from 4 weeks ago, it is not a real discount.

Compare across sellers and variants

During the Great Indian Festival, multiple sellers may offer the same product at different prices on the store itself. AIPriceHistory tracks one product page at a time rather than comparing sellers, so check the other-sellers section on the store. Also check different colour or size variants on the store — sometimes one variant is discounted more than others.

Use bank offers for extra savings

Amazon usually advertises bank-card offers during the Great Indian Festival; in recent years these have typically been in the region of 10% up to a capped amount, with the exact banks and caps announced each year. AIPriceHistory records listed prices only, so bank offers are not reflected in the price history: check the current offer terms at checkout.

Set price alerts for your target products

Before the sale, set price alerts on AIPriceHistory for each product you want. Choose a target price based on the lowest price seen. When the sale starts and prices update, you will know immediately if the deal meets your criteria.